Digital Performance Specialist

    Digital Performance Specialist

    DIGITAL PERFORMANCE SPECIALIST

    SOAP is the leading beauty company in the Netherlands. Since June 2024, Soap has merged with Fairday Clinics and Zipper Clinics through our investor Vendis, the European private equity fund specializing in building consumer brands. Under the wings of this investor, we aim to grow the chains further in the coming years, both by opening new clinics and through an active buy-and-build strategy. The goal: to build the largest and best chain of cosmetic clinics in Western Europe, with superior online performance to match.


    About the job

    The Digital Performance Specialist plays a crucial role in setting up and running the marketing engine. You will work directly with our Chief Digital Officer and be the driving force behind our marketing & sales funnel. You are responsible for:

    • Growth hacking: the continuous improvement of the websites, and designing the right experiments and A/B tests to enhance the customer experience and conversion.
    • Digital marketing: The technical setup, management, and optimization of our digital advertising budget, primarily in Google Ads and META. On the content side, you will be supported by our in-house content & creative team.
    • SEO & content optimization: Setting up and improving our SEO, as well as properly placing content on our websites.
    • CRM: Setting up CRM, initially with the correct email flows and tracking, and later moving towards loyalty.
    • BI (Not required): Setting up dashboards, and potentially setting up a data warehouse and creating custom data pipelines with APIs from our SaaS solutions, possibly including some SQL for reporting.

      About you

      • You have a completed HBO or WO degree in Marketing, Business Administration, or a related field.
      • 5+ years of experience in performance marketing with Google & META, Analytics (e.g., Google Tag Manager, Hotjar), and Marketing Automation.
      • Affinity with SEO tools (e.g., Ahrefs, Semrush), Conversion Rate Optimization (CRO), and if you have experience with content design, it’s a plus.
      • You are a team player who can take a hands-on approach and work independently.
      • You are open to learning new tools and techniques when necessary.
      • You can maintain a tight overview of the entire funnel and budgets.
      • An analytical mindset with a keen eye for detail.
      • Excellent communication skills in both Dutch and English.

      What we offer

      • A challenging role in an energetic and young team in Amsterdam.
      • The opportunity to be part of a fast-growing company, offering you plenty of opportunities to further develop yourself.
      • Above-average salary and attractive secondary benefits.
      • Opportunities for advancement within our fast-growing network.
      • Internal and external professional training to further develop yourself.

      • Fun outside of work with an annual big Soap party and monthly drinks.

      Interested? Send your CV, including motivation, to rhony@soaptreatmentstore.com and we will contact you. We can't wait to hear from you! 

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